There were also purchases of merchandise by fans online, on campus and at the game. Some colleges offer discounted or waived application fees for need-based financial aid students. Corporate sponsors, universities, broadcasters — everyone is making money off college sports except for the student-athletes. Broadcast rights and marketing deals have all but eliminated the spirit of amateurism used to justify the maintenance of scholarship aid as appropriate compensation for revenue-generating student-athletes. The work they do involves much more than what fans see. The work they do involves much more than what fans see.
